This month’s book is The End of Average: How to Succeed in a World that Values Sameness by Todd Rose.
In this easy-to-read and interesting book, Todd explains how the concept of average generates problems. For example, he explains about the US fighter planes that were designed for the “average size pilot” which resulted in multiple crashes just because no pilot is average! An obvious point but one to consider when you are flying at 200 feet at 400 mph. The End of Average draws on the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it.
If you want to question your existing prejudices then this is the book for you – but probably best left unread if you like to keep thinking what you are thinking.
Publisher: Allen Lane (28 Jan. 2016)